Brand book
The mark of the art club
Our logo, our name, our colours and our type, ready to download, and how to use them well. For press, partners, DJs and everyone who makes a night with us.
01 · The mark
Five corners
A mask of five points, one for each corner of the club: music, visuals, design, objects and people. It stands alone, without the name, wherever there is room for one thing only.
02 · The name
One word
Write it as one word, with a capital P: Panjgoosheh. In Persian it is پنجگوشه, with a half space. The name is drawn in our display face: use the files, never type it out in another font.
03 · Colour
Five colours
Tap a colour to copy it.
04 · Type
Three faces
Medium · titles, always in capitals
PANJGOOSHEH
Space Grotesk · everything you read
Music, visuals, design, objects and people.
Darvish · our Persian face
پنجگوشه، باشگاه هنر
05 · How to use it
Do this
- Give it room. Keep a clear space around it as wide as half the mark.
- Keep it big enough. At least 24 pixels tall on a screen and 10 millimetres in print.
- Three colours only. White on dark, black on light, or pomegranate red on plaster or black.
- Keep it flat. Put it on a flat colour or a calm part of a photo, with strong contrast.
- Link back. When you post about a night with us, link to panjgoosheh.club.
Not this
- Stretched
- Turned
- With a shadow or a glow
- On a busy picture
- In other colours
- Typed in another font
Pass it on
Send the brand book to whoever is making your poster, your stage or your post.
Press or partners? Write to us on Telegram.
